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Meow TV - TV for Cats and the People They Tolerate...


A PURRRRFECT PREMIERE…

THE MEOW MIX COMPANY TO LAUNCH MEOW TV
MAY 30th ON THE OXYGEN CHANNEL

(May 14, 2003) New York – The Meow Mix Company, a company whose mission is “keeping cats happy,” today announced plans to air Meow TV on Friday, May 30, 2003 at 7:30pm EST on the Oxygen Network. The show will premiere Friday, May 30th and will run several times throughout the month of June. Meow TV, the first programming targeted specifically at cats, was born out of research revealing that one-third of cats enjoy watching television and The Meow Mix Company’s desire to bridge the communication gap between cats and the people who love them.

TV personality Annabelle Gurwitch and her cat Stinky will host the 1/2 hour special. Broadcasting from their living room, Annabelle and Stinky narrate their way through TV by cats, for cats and the humans they tolerate. Throughout the show viewers are kept purring with segments appealing to cats across the board such as “The Squirrel Alert,” where squirrels run up and down trees to quick-paced music. The “Cat Critics” segment features large cats, lions and cheetahs, in the wild, with commentary in the vein of Mystery Science Theater.

The humor is not 100% geared towards the feline race –– Meow TV remembers the humans too. Mock infomercials from “The House Cat Shopping Network” and “Cat Haikus”, narrated by Sandra Bernhard, litter the program. There are a number of viewer interactive segments included as well. Viewers can send in birthday shout outs to their cats as well as footage of their cats doing “something cool” –– the first episode features a cat that eats his meals with chopsticks as well as a cat that enjoys surfing in the ocean.

“The Oxygen Network stood out as the obvious venue for Meow TV. The special is a great fit with the channel’s existing programming and our target audiences are virtually the same. Besides, cats who watch TV love the Oxygen Channel,” said Richard Thompson, CEO, The Meow Mix Company.

“Oxygen has long been accused of being too pro-dog,” said Geraldine Laybourne, President and CEO, Oxygen. “Now we are giving cats equal time.”

LIME public relations + promotion, a division of the kirshenbaum bond creative network developed the idea of Meow TV for The Meow Mix Company. All production aspects of the special were handled by Half Baked productions.


About Meow Mix
The Meow Mix Company, Secaucus, NJ, is the maker of Meow Mix and Alley Cat dry cat food brands.

About Oxygen Media, LLC
Oxygen Media, a 24-hour cable television network, puts a fresh spin on television for women. With original series by Oprah Winfrey, Isaac Mizrahi, and Carrie Fisher, Oxygen airs more original programming than any other women’s network. Founded in 1998, the network is independently owned and now available in 47 million cable households. Oxygen Media also owns and operates www.oxygen.com



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